Citizens in least developed countries find themselves in situations that at times are characterized by tremendous progress and dynamism. But their lives can also rapidly deteriorate into a state of deep misery and insecurity. This holds for individuals, their families and societies. TTC aims to support transformation from within by enabling citizens to make informed choices.
To this end TTC combines (i) state of the art data collection and analysis with (ii) advocacy aimed at individuals and institutions at all levels in society. It does so through a wide variety of approaches varying from workplace based SMS programs aimed at changing sexual behavior, to data collection in conflict areas, to campaigning for improved school quality and reduced teacher absenteeism.

To facilitate transformation TTC aims for scale; reaching thousands of citizens. For this reason TTC exploits the opportunities offered by mobile phones. Mobile handsets are now readily available throughout the poorest countries at relatively low cost and networks cover the majority of the world’s population. By unleashing the potential of mobile phones and combining it with our in-house analytical capacity and the skills of our local partners for advocacy, TTC is able to take advocacy and behavioral change to a new level.
Text To Change is of the firm opinion that its mobile platform including innovative marketing and incentive components, and its ability to link with traditional but still powerful media such as radio makes them the ideal partner for NGO’s and other development agencies. This combination of stakeholders vastly increases the interactive access to the critical life saving and life enhancing information to all sectors of the population including the poor and the new generation for whom Mobile telephony is the communication channel of choice in the 21st Century.