Zain through its corporate social commitment joined other stakeholders in a bid to increase HIV awareness starting at its own workplace. The project involved creating HIV/AIDS & Health awareness among Zain employees and their relatives via SMS, and encouraging employees and their relatives to get tested for HIV and know their status. Zain partnered with Text to Change, a young dynamic organization that has strong knowledge and a track record in developing text messaging programs for the health sector, to achieve these objectives.

Family Health International (FHI)/PROGRESS is harnessing the power of mobile technology to improve access to family planning information and services across the globe. The growing use of mobile phones and text messaging in developing countries prompted FHI and Text to Change to develop and begin evaluating innovative ways to use this technology to improve family planning services. This low-cost approach to reaching contraceptive users has the potential of improving correct use, uptake, and continuation of chosen methods. How does it work?