Zain through its corporate social commitment joined other stakeholders in a bid to increase HIV awareness starting at its own workplace. The project involved creating HIV/AIDS & Health awareness among Zain employees and their relatives via SMS, and encouraging employees and their relatives to get tested for HIV and know their status. Zain partnered with Text to Change, a young dynamic organization that has strong knowledge and a track record in developing text messaging programs for the health sector, to achieve these objectives.